Flat rate shipping tends to become complicated and less effective if you sell a wide variety of products with different sizes and weights. Flat rate shipping works best when you have a fairly standard product line of items that have similar sizes and weights. The best practice for this option is to try and make sure that you don't drastically undercharge or overcharge your customers. Charge a flat rateĪ popular option is to offer flat rate shipping.
This allows your customers to choose and pay for the exact service they want. If you're using Shopify as your ecommerce platform, you can use Shopify's ecommerce shipping integrations that work in real-time with various carriers like USPS and Canada Post (among others) to generate shipping options and live pricing from various carriers. Charge real-time carrier ratesĪnother effective shipping strategy is to charge real-time carrier rates for shipping. Therefore, it’s not always the best shipping solution for online sellers. This strategy can help offset the costs of shipping by helping to increase your average order size, but you're still the one paying for it out of your margins.
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However, as you might suspect, shipping is never free. Offering your customers free shipping is one of the best ways to reduce shopping cart abandonment. There are several common methods, but your choice should always be informed by the underlying financials of your business. Set your ecommerce shipping rates and methodsīefore you can start shipping ecommerce orders, you’ll first need to decide your pricing strategy for shipping.
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Learn more about how to add shipping speeds directly from your Shopify Admin. 💡 TIP: Communicating shipping speeds at checkout to your customers can help improve cart conversion, provide clarity and transparency, and increase consumer confidence. You can order free packaging from some carriers such as USPS, UPS, or DHL, or invest in branded packaging if that’s part of your strategy. While there’s more to be said about what kind of packaging is right for your products, once you’ve selected it, you can add that information to Shopify so you can calculate accurate shipping prices. Having this information about your ecommerce shipments set up will help you get a good sense of your total costs, and pass along accurate prices to your customers.
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To streamline the process of shipping ecommerce orders, measure and update the weight of each product you sell. While you can come back and change each of these later on, as you learn more, these are the key decisions and steps that make up your high-level shipping strategy.Īre you going to pass the full cost of shipping on to your customers or will you offer free or flat-rate shipping to absorb some or all of the cost? How will you get orders to your local customers? By the end of this post, you’ll have more information on how to make this choice for your business. There are some basics that set a foundation for the rest how to ship products to your customers.
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